Director of Marketing—content creation, talent direction, videography, photography, creative strategy, events, partnerships, social media, copywriting, PR, CRM, loyalty & rewards program
WOAH Campaign – Copy, Photography & Creative Direction, Design by Esmeralda Hopwood
Chicago Creation of the Month Campaign – Gotham Sandwiches curated by your favorite Chicagoans
I created this campaign with the intent to fully immerse Gotham Bagels in the Chicago community. I secured partnerships with Chicago rapper Rich Jones, celebrity nail artist & designer Spifster, the iconic drag queen Lucy Stoole, Chicago streetwear heavyweight Jugrnaut, and food blogger & influencer Vivian Yim.
I’ve filmed far too many bagel videos.
Email Marketing – Copy & Creative Direction
MERCHANDISE
When you love hand-rolled bagels, friendship, and the 1995 classic Clueless, merch designs end up like this.
Creative Direction & Design Copy // Design by Esmeralda Hopwood