Director of Marketing to Freelance—content creation, talent direction, videography, photography, creative strategy, events, partnerships, social media, copywriting, PR, CRM, loyalty & rewards program
I remember visiting as a child and getting straws thrown in my face; I somehow ended up as their Director of Marketing.
Ed’s first ever drag brunch – Drag Me To The Disco (psst… it sold out) – End-to-End Video Production, Event Production
Ed Debevic’s Magnificent Mile Bus Shelter Ads – Creative Direction & Photography / Poster Design by Esmeralda Hopwood
Boy Meets World X Ed Debevic’s – Project Management from Conception to Production
The BMW cast talked about Ed’s on their Pod Meets World podcast… so I did what I had to do to get them into the restaurant.
Social Media Collaboration with Museum of Illusions – Creative Direction & Video Production
I wrote a coloring book, because one must always think of the children. Illustrations by Esmeralda Hopwood.
Read the very true story of little Eddie Debevic here!
Ed’s WANTED Posters – Copywriting & Creative Direction
360 Chicago Tilt N’ Get Out Partnership – Social Media Collaboration – Video Production & Photography
Partnered with Carol Fox & Associates on their Chicago takeover for Disney’s Winnie the Pooh: The New Musical Stage Adaptation – Creative Direction
Website Management & Copywriting
Ed Debevic’s Grand Opening Extravaganza – Event Production
Heinz Art of the Burger Campaign – Photography & Strategic Partnership
I wrote the Server Manual & Character Guide for Ed Debevic’s Staff. Ed’s isn’t your typical restaurant; we’re known for our throwback aesthetic & sassy characterized waitstaff. We encourage servers to create & develop their own character – this guide provides some examples for them to get started. Illustrations by Esmeralda Hopwood
We partnered with HBO Max for their release of 8-Bit Christmas; a retro holiday film starring Neil Patrick Harris – Strategic Partnership
Email Marketing – Copy & Creative Direction, Design by Esmeralda Hopwood
Created 2022 Pride Initiative – Sales from Pride Cakes benefitted Black & Trans Led Organization, Brave Space Alliance
Physical Signage – Creative Direction
I dreamt up the idea of Ed Debevic’s themed Sci-Fi movie posters. They were executed flawlessly by my Bravo Restaurants marketing partner, Esmeralda Hopwood (hire her, she’s great)
